Disney v. ByteDance

In early February 2026, the entertainment and tech worlds collided as The Walt Disney Company issued a scathing cease-and-desist letter to ByteDance, the Chinese parent company of TikTok. The dispute centers on ByteDance’s newly released AI video generation tool,...

Nothing Bundt Cakes

In the world of intellectual property, trademarks are usually associated with catchy names or colorful logos. However, for the national bakery chain Nothing Bundt Cakes, their most valuable asset might just be the “icing on the cake.” Registration Number...

Branding Yourself

In an era where everyone is a content creator and every LinkedIn profile is a landing page, the concept of “branding” has jumped the fence from corporate boardrooms to our personal lives. Personal branding isn’t about being “fake” or creating a...

Kanye West TM

In the ever-evolving business landscape of Ye (formerly Kanye West), his intellectual property maneuvers often serve as a roadmap for his future ambitions. At the center of this strategy is Ox Paha Inc., a low-profile California-based entity that has quietly become...