Trademark Watch Notices

In the world of intellectual property, obtaining a trademark registration is often seen as the finish line. However, in reality, it is only the starting blocks. Trademark offices, including the USPTO, generally do not “police” your mark for you; they...

Disney v. ByteDance

In early February 2026, the entertainment and tech worlds collided as The Walt Disney Company issued a scathing cease-and-desist letter to ByteDance, the Chinese parent company of TikTok. The dispute centers on ByteDance’s newly released AI video generation tool,...

Nothing Bundt Cakes

In the world of intellectual property, trademarks are usually associated with catchy names or colorful logos. However, for the national bakery chain Nothing Bundt Cakes, their most valuable asset might just be the “icing on the cake.” Registration Number...