Known for his power at the plate and his infectious personality, Kansas City Royals first baseman Vinnie Pasquantino has officially added “entrepreneur” to his resume. As of April 7, 2026, Pasquantino has successfully registered the federal trademark for his beloved nickname, “THE PASQUATCH.”
The move marks a significant step for the 28-year-old infielder, securing his intellectual property rights as his popularity continues to soar both in Kansas City and across Major League Baseball.
The Registration Details
According to records from the United States Patent and Trademark Office (USPTO), the trademark (Serial Number: 98378634) covers a broad spectrum of merchandise. Fans can expect to see the “Pasquatch” brand on everything from standard t-shirts and hoodies to infant wear, loungewear, and headwear.
The registration ensures that Pasquantino has the exclusive right to use the moniker for commercial purposes, protecting the brand from unauthorized knockoffs that have circulated since his rookie season.
Origins of the Beast
The “Pasquatch” persona—a play on the mythical Sasquatch—wasn’t a self-appointed title. The nickname was coined by former teammate Ryan O’Hearn during their time together in the Royals’ minor league system. Standing 6-foot-3 and weighing 245 pounds, Pasquantino’s physical stature and rugged facial hair made the comparison an instant hit with teammates and fans alike.
The Royals organization has leaned heavily into the folklore. At Kauffman Stadium, a Bigfoot-style figure often “roams” the Hall of Fame area whenever Pasquantino reaches base, and the “Pasquatch” logo has become a staple on the stadium’s video board.
A Growing Merchandise Empire
The trademark filing comes at a time when “Pasquatch” mania is at an all-time high. Official retail partners like BreakingT and Rally House have already seen success with “Pasquatch Crossing” hoodies and cartoon-style player tees.
With the federal trademark now secured, industry insiders expect a wider rollout of lifestyle apparel. Pasquantino also has a secondary application pending for a specific “Pasquatch” illustration, hinting at a more formalized logo that could appear on future equipment or high-end apparel lines.
For the man they call Vinnie P, the trademark isn’t just about business—it’s about leaning into the fun that has defined his career. Whether he’s digging a ball out of the dirt at first base or signing hats for fans, “The Pasquatch” is officially here to stay.