Branding Your Products and Services

AN INTRODUCTION TO TRADEMARK LAW BASICS   I. INTRODUCTION Naming. Branding. Trademarks. Whatever you call it, experience shows that creating a memorable and legally enforceable name for your goods and services deserves as much effort as other aspects of your...

David Branfman of Branfman Mayfield Bustarde Reichenthal LLP (“BMBR”) appointed as Officer of the California Lawyers Association (“CLA”) IP Law Section Entertainment and Sports Interest Group

Dave – Of Counsel to BMBR – will be serving as Co-Vice Chair of the CLA IP Law Section Entertainment and Sports Interest Group (“IG”).  The IG’s mission is to educate lawyers about the intersection of intellectual property (“IP”) law and the business and legal...